Strategic consulting

Coaching of top-level management and executives. Our wide experience, know-how in strategic information timing, familiarity with the Swiss press and our view from "outside" help you make the right decisions.

» Strategic consulting by our experts

Operational support

As external crisis and emergency team, we step in whenever you need us. Whatever the job, we'll get that job done. In English, German or French.

Dealing with the media in a crisis

In crisis situations the media are likely to be particularly aggrssive and to hassle you you with unrelenting attacks. You can delegate everything to do with the media to us. Or we advise you on press releases, public statements etc.
» Dealing with the media

 

Our commitment supporting you in crisis communication Utmost flexibility In a situation of crisis you may need support or coaching beyond regular working hours. We will be there, not matter what time. You can count on us. Absolute discretion You want to rely on total confidentiality. Be assured that we respect this. We don't belong to the kind of consultants who crave the limelight.

A top crisis expert Our senior consultant, Pierre Freimueller, has coached a great number of companies and individuals in Switzerland and Europe. Before, during or after crises. Long standing experience — particularly as former head of Corporate Communications of Swissair as well as editor of major TV shows — , strategic strength, sharp thinking and high technical skills distinguish him as consultant in crisis communication.

 

Interview rehearsals

Unrehearsed interviews can turn out disastrous. Preparation is everything. We provide you with broadcast-experienced sparring partners to rehearse interviews.

» Media training in English, German or    French by experienced coaches

Media monitoring

We monitor media coverage, analyze it and advise on further action. If you prefer quality over quantity, if what you want is only the essential information, then we are a match.

Internal relations
in times of crisis

Your staff is most important. Especially in situations of crisis, attending to internal relations is essential. Feelings of insecurity need to be addressed. Not with extenuation, but clear messages. We write information leaflets, organize Q&A-events etc.

» appunto supports you in efficient
   in-house communication

Analysis and risk assessment

We carefully analyze your situation and list all possible risks. There may be more than you think. External as well as internal ones.
» Consulting / Crisis Communication

Action plan

Based on prior analysis we elaborate strategies for each and every crisis profile. What – who – when – how – addressing who? You don't have time to organize an emergency team when a crisis is in full swing. Plan ahead.
» Consulting / Crisis Communication

appunto as operational partner to foreign companies We represent your company in Switzerland and Europe. We deal with the Swiss and European press for you and cooperate with your Swiss lawyers. We feature long standing experience, technical know-how and foreign language skills. We are absolutely discreet reliable and committed to our job. » Who is appunto?

Customized crisis manual

State-of-the-art guidelines based on the strategic action plans. No general theory, but practical checklists tailored to fit your unique scenarios.

Crisis training

Practical training enables you to go through your action plan "for real". We conduct such trainings based on your crisis scenarios. We act as your challengers and sparring partners and help you get fit for crises.
» Training in crisis communication

Crisis drill and exercises

We plan lifelike crisis drills and conduct them from A to Z: From the script of realistic scenarios to analysis and report.

» Lifelike crisis drill