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PR for airlines
PR for pharma and healthcare
PR for banks and finance industry
PR for hotels and tourism
   
Handy hint

Banks, insurances and financial service providers are particularly exposed to the public. The demand for trustworthiness is much higher than in other lines of business and criticism is likely to be raised. Therefore, crisis communication is an essential concern. For support and coaching you can rely on appunto's experienced consultants.

Higher PR performance for banks, financial service providers and the insurance industry

 

Financial service providers should not only talk about money.

Clients' confidence is significantly based on communication.
appunto supports you in enhancing its' effectiveness, and in communicating your unique profile in order to stand out from your competitors.
Consulting in strategic communication in critical situations.
Profit from our wide experience in media relations and crisis communication.
Last but not least, our cost-effectiveness increases your benefit.

 Products and services are exchangeable – particularly in the finance industry. For banks, private banks, insurances, fund providers, fiduciaries and asset managers, the means to ensure success is therefore a better communication – with messages that come across. Cultivating a good relationship with your clients is imperative. Likewise, standing out positively in public and securing your share of voice are essential.

In all these areas, appunto provides support: effective, professional, informed and cost-efficient. With integrated communication ranging from communicating with your clients to PR and advertising to internal communication. One stop for consistent results.

Our ambition: We strive for new ideas in each case. Since standing out is a must, we search for solutions that are off the beaten tracks.

How we work: professional, fast, flawless, flexible. Hence cost-effective. Absolute discretion is guaranteed.


Communication for banks and financial service providers

appunto provides the following services for banks, insurances and asset managements in English, German and French:

Public relations, Media relations

  • Press releases
  • Press conferences
  • Contacts with journalists
  • Media trips
  • Preparatory coaching for meeting journalists and before media appearances

Expert Crisis communication

  • Coaching and support in situations of crisis
  • Media relations
    in critical situations
  • Crisis manual
  • Management training in crisis communication
  • Exercises in crisis communication

» Crisis communication

Top level corporate publishing

  • Annual reports
  • Image brochures
  • Customer magazines
  • Newsletters

Effective media training

  • Media training for executives in English, German and French by a skilled former TV anchorman

Personalized presentation skills training

  • Presentation training for executives
    client consultants
  • Public speaking instruction in English, German, and French



We feature years of experience in the finance industry and assure you that we treat mandates with
utmost confidentiality.

Creative advertising

  • Brochures, folders, flyers

  • Advertising in papers and magazines
  • Inserts
  • Articles for newspapers and magazines
  • Mailings
  • Websites
  • Videos, CD-ROMs
  • Events

Multilingual Anchoring

  • Anchoring at client events in English, German and French
  • Anchoring at congresses and seminars

Client satisfaction

  • Keynote speeches on total client satisfaction
  • Conducting internal workshops
  • Testing your services (test visits) and reporting
  • Quality circles
  • Quality action teams

» Quality assurance



Client consultants' training
Our trainings are practice oriented and designed to enhance successful client interaction.

How to establish contact with clients? How to identify a client's individual needs? How to convince a client of the advantages of a product? How to win a client over? All about client satisfaction and client delight.

With us you learn about the essential difference between informing clients vs. enthusing and inspiring them. In order to sell a product, you need to "sell" yourself. We can show you how.


Exposure to public criticism
Banks, insurances and financial service providers are particularly exposed to public criticism. Charges by the media or on the part of politicians are frequent and there is a pressing demand for explanation. The smallest mistake can result in a
disaster. There is too much at stake not take greatest care. In such situations, we can rely on our longstanding experience in crisis communication and media relations to provide valuable support in getting the matter under control.


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appunto communications, Hadlaubstrasse 80, CH-8006 Zurich, Switzerland, phone +41 44 363 03 03