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For
vacations that begin already in the catalogue
Motto for tour operators, hotels, travel
agencies, tourist offices:
Communicating pleasure and leisure – joie de vivre
Arousing desire for booking and travelling
Standing out from from others
Keeping costs under control
appunto features longstanding experience in PR and advertising
for tour operators, travel agencies, holiday resorts and hotels. We have
produced hundreds of catalog pages, countless ads, brochures and flyers.
PR and advertising products containing incorrect phrases and faulty language
are embarrassing and hardly convince your customers. Translated texts are
particularly prone to such deficiencies that cast a negative light on
those who issue them. Don’t let this happen: Operate with appunto’s
professional support.
Our ambition: We strive for new ideas in each mandate. In the tourist
industry, standing out is an even bigger must than elsewhere: We supply
you with solutions that are off the beaten tracks.
Profit from appunto’s style of work: professional, fast, flawless,
flexible. Hence, cost-effective.
Communication and PR for tourism, holidays and hotels
Tour operators
appunto
is experienced in this demanding business: Ideas for and realization
of print products and campaigns. Full service and part assignments.
Editing catalogs and brochures. Quality assurance in all matters.
We know what your customers expect.
National and regional
tourist offices
Expertise
both as consultants in this area and as travellers and tourists
ourselves: Editing offers and products for the Swiss market.
Checking translations and adapting all sorts of print material.
Quality assurance and operational support in all matters.
Travel agents
We support
you in your advertising and PR endeavours so that you can devote
more of your precious time to more customers.
Airlines
We are
familiar with the specific communicative needs of airlines as
well as with the cultural characteristics of various different
countries. We feature expertise in rules and regulations, culture
and terminology of this international business.
» PR
for airlines
Organizers of tours
and excursions
Profit
from our expertise as marketing consultants and travellers.
We know what your costumers expect from brochures, catalogs
and flyers.
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Adaptation of
advertisements
We know that Germany's German is not like German in Switzerland
or Austria. Customers are sensitive to such nuances. We
are familiar with the varieties: We know that “Urlaub”
means “Ferien” in Switzerland, “Flugschein”
means “Billett” and “Hubschrauber”
“Helikopter” – there are lots of differences
such as “truck” in American English and “lorry”
in British English. We adapt your ads – “Anzeigen”
in German, but “Inserate” in Switzerland –
we adapt brochures, articles etc. for release in Switzerland.
By the way: Not only in German, but also in French, Italian,
Russian and even Rhaeto-Romanic. |
Comprehensive PR services
appunto offers the
following services in English, German, French and Russian:
Public Relations, Media Relations
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press releases
»
press conferences
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contacts with journalists
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media trips
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articles for inflight magazines
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chairing panels
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crisis communication
Advertising
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catalogues
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folders, flyers, brochures
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ads
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newsletters
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mailings
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postcards
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videotapes
»
event organization
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